Tripled recurring revenue in 18 months.
Frutaria3×recurring revenue
−38%acquisition cost
400kdownloads in Portugal
What I’ve done
Launched acquisition in Portugal: 400,000 downloads in year one.
WallapopBuilt the A/B testing program: 60 experiments per quarter.
WallapopSkills
- Meta Ads
- Google Ads
- TikTok Ads
- CRO
- A/B testing
- Lifecycle / CRM
- GA4
- Looker Studio
Career
2022–nowGrowth Marketing ManagerFrutaria
2019–2022Performance Marketing LeadWallapop
2017–2019SEM SpecialistAgencia Kairós
2016–2017Marketing InternL'Oréal España
Education
MSc Digital MarketingESIC Business & Marketing School · 2016–2017
BA AdvertisingUniversidad Carlos III de Madrid · 2012–2016
Languages
Certificates
Google Ads SearchGoogle · 2024
Meta Certified Media Buying ProfessionalMeta · 2023
Looking for: Head of Growth at a consumer brand or app